Elon Musk’s lesson

Some products succeed in turning markets upside down.

Today, let's delve into the strategy of Elon Musk and Tesla to find out!

Perception:

The world saw electric vehicles as modest, slow and not very autonomous. 

A bit like judging someone by their clothes or connections.

Redefining Prestige:

To convince the world that electric is so much more, Musk has launched the Tesla Roadster. 

Comfort, refined design and performance: a top-of-the-range electric car.

The Symbolic Race:

Elon organized a race with a Ferrari, representing the automotive elite.

The aim was to show everyone that his Roadster was capable of beating the Ferrari.

And he succeeded.

The Answer to the Public:

With this new perception in mind, Tesla introduced the more affordable Model 3. 

The result? 

A worldwide success

When you're considering a product launch, think about your target audience's perception. 

Establish a new perception and then propose a product that aligns with it. 

That's the key to success.

This strategy isn't just for geniuses like Musk. 

It can be applied even in a personal negotiation. 

JACQUES

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